Posts Tagged "Online Marketing"

For the Non-SEO: What is Bad Link Building?

For the Non-SEO: What is Bad Link Building?

By on May 21, 2014 in Link Building, SEO | 0 comments

Link building This post is aimed squarely at people who are not SEO practitioners yet but want to learn a little about Search Engine Optimization, as well as to those who feel a bit mystified over how to “do” link building and, (more to the point) what you are and aren’t “allowed” to do. Lately, link building has become an increasingly volatile mine field, so the...

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Doing Digital Marketing Effectively

Doing Digital Marketing Effectively

By on May 13, 2014 in Marketing, Small Business | 0 comments

Indications are that businesses in general, including banks, see marketing in the digital realm equaling and surpassing in importance more traditional marketing venues such as television, magazines, newspapers, billboards, and the like. While digital marketing budgets increase, however, the effectiveness of digital marketing generally remains suspect. Penetration is...

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To Email or Not to Email: Is Email Marketing Relevant to your Businesses’ Bottom-Line?

To Email or Not to Email: Is Email Marketing Relevant to your Businesses’ Bottom-Line?

By on May 11, 2014 in Email Marketing, Marketing, Small Business | 1 comment

Engagement is the name of the game in the new millennium. It is all about networking and building relationships with your consumers with some form of continual contact. One of the best means of communication is by email. If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or...

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Marketers and Big Data: The Evolving Relationship of Data Marketing

Marketers and Big Data: The Evolving Relationship of Data Marketing

By on Jan 19, 2014 in Data Marketing, Marketing | 0 comments

Everyone has experienced the effects of data mining, whether they realize it or not. Just think of the urban legend that says men are more likely to buy beer when they’re sent out for diapers. Customer data shows a strong correlation between the two products and as a result, an unnamed grocery store chain is alleged to sell diapers next to the beer aisle,...

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