Posts Tagged "Data Marketing"

Marketers and Big Data: The Evolving Relationship of Data Marketing

Marketers and Big Data: The Evolving Relationship of Data Marketing

By on Jan 19, 2014 in Data Marketing, Marketing | 0 comments

Everyone has experienced the effects of data mining, whether they realize it or not. Just think of the urban legend that says men are more likely to buy beer when they’re sent out for diapers. Customer data shows a strong correlation between the two products and as a result, an unnamed grocery store chain is alleged to sell diapers next to the beer aisle,...

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