Digital Noise Community

For the Non-SEO: What is Bad Link Building?

Posted by on 11:41 am in Link Building, SEO | 0 comments

For the Non-SEO: What is Bad Link Building?

Link building This post is aimed squarely at people who are not SEO practitioners yet but want to learn a little about Search Engine Optimization, as well as to those who feel a bit mystified over how to “do” link building and, (more to the point) what you are and aren’t “allowed” to do. Lately, link building has become an increasingly volatile mine field, so the first step is to make sure you are know what constitutes “bad” when it comes to link building. And then we can talk about how to do it “the right way”. Bad Link Building Methods If...

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Doing Digital Marketing Effectively

Posted by on 11:17 pm in Marketing, Small Business | 0 comments

Doing Digital Marketing Effectively

Indications are that businesses in general, including banks, see marketing in the digital realm equaling and surpassing in importance more traditional marketing venues such as television, magazines, newspapers, billboards, and the like. While digital marketing budgets increase, however, the effectiveness of digital marketing generally remains suspect. Penetration is one thing; getting positive customer response is another. It seems there’s a real and distinct art to transforming those pop-up ads, email blasts, and little mobile phone banners...

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Audit Your SEO & PPC Agency or Consultant

Posted by on 12:25 am in PPC, SEO | 0 comments

Audit Your SEO & PPC Agency or Consultant

Many business owners employ search engine optimization or paid search consultants – which are sometimes the same people. However, many business owners don’t actually take the time and spend the energy to actually audit the activities of their own consultants or the agencies they work with. Properly and periodically auditing your own SEO and/or PPC specialist is essential for business owners – not only to make sure they’re maximizing the effectiveness of your budget, but also to ensure they’re targeting the types of leads and...

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How To Setup Google AdWords Express

Posted by on 10:17 pm in How To's, Local Search, PPC | 0 comments

How To Setup Google AdWords Express

Google recently released Google AdWords Express for local marketers. This program allows local businesses to set up an AdWords account in minutes, and start advertising to their target markets through Google local search. AdWords Express is conceptually similar to the traditional Google Adwords, but there are some key differences. The major difference with Express is that it was created as an automated, easy-to-manage PPC option for local advertisers. Google automatically selects search queries that ads will be displayed for based on category...

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How To Setup Google Analytics

Posted by on 12:57 am in Analytics, How To's | 0 comments

How To Setup Google Analytics

So you have yourself a website. Congrats! Getting yourself a website is a huge step in the marketing your business game. You’re thinking: now what? Now – you set up Google Analytics! Why? Because this simple setup will let you see how many people are coming to your website, from where, how long they’re staying and much, much more. Ready for Google Analytics? If those two words don’t make you want to party – I don’t know what will. Go ahead, grab your party hat, turn up the music, we’re going to super-ify your website with a Google Analytics...

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To Email or Not to Email: Is Email Marketing Relevant to your Businesses’ Bottom-Line?

Posted by on 9:51 pm in Email Marketing, Marketing, Small Business | 1 comment

To Email or Not to Email: Is Email Marketing Relevant to your Businesses’ Bottom-Line?

Engagement is the name of the game in the new millennium. It is all about networking and building relationships with your consumers with some form of continual contact. One of the best means of communication is by email. If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or services and achieve sustainable growth in your business? Email Marketing? Relationships are built on trust. Because you are building your list via email for email marketing, you must...

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Small Business Owners Complain Local SEO Generates Too Many Leads

Posted by on 9:22 pm in Local Search, Marketing, Small Business | 0 comments

Small Business Owners Complain Local SEO Generates Too Many Leads

Do SEO consultants expect their clients to want more leads? Is it a good thing if customers seek you out? Apparently local SEO is too effective for driving leads to some small businesses.  Once Google picks up the signals for a brand, the boost to visibility across all locations in Google’s database can be annoying or overwhelming for small businesses or franchises.  This issue has been brought to me three times in the past year or so. I head the SEO department for a full service advertising agency with clients who are usually national...

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5 Reasons Businesses Should Care About Hashtags

Posted by on 10:51 am in Marketing, Social Media | 0 comments

5 Reasons Businesses Should Care About Hashtags

Earlier this month, Facebook announced they were going to begin supporting hashtags, joining the ranks of Twitter,Google+, Pinterest, Instagram, YouTube and other networks. These are keywords or phrases with the prefix “#” in front of them (i.e., #ThankYouForReading #Forbes). Sometimes words are mashed together, sometimes they’re independent. The hashtag essentially works as a filter—a way to see all responses that have included that specific word or phrase. A new survey from ad platform RadiumOne found that 58 percent of respondents utilize...

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Despite campus tobacco ban, misleading marketing may lead to increased e-cig use

Posted by on 3:00 pm in college, Marketing | 0 comments

Despite campus tobacco ban, misleading marketing may lead to increased e-cig use

According to the tobacco-free campus policy, “effective June 2013, the University of Houston is designated as a tobacco-free campus.” However, the University isn’t requiring faculty, staff and students to quit using tobacco products. But “tobacco users are expected to adhere to the policy and be respectful to ex-tobacco users and non-tobacco users,” according to the policy. But while electronic cigarettes do not contain tobacco, the tobacco-free campus policy also bars them. The reason that e-cigarettes may be banned alongside normal...

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Why College Students Should Start a Business

Posted by on 6:25 am in Small Business | 0 comments

Why College Students Should Start a Business

Have you seen the cost of tuition lately? This hit home for me personally as my oldest child is heading off to college this fall. While the options vary on how to pay for tuition, it is certainly a challenge when a college degree can be equivalent to the cost of a new home. You may have heard of the proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” We have the perfect opportunity to implement this powerful concept in helping our children pay for their own college, rather...

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