Email Marketing

To Email or Not to Email: Is Email Marketing Relevant to your Businesses’ Bottom-Line?

To Email or Not to Email: Is Email Marketing Relevant to your Businesses’ Bottom-Line?

By on May 11, 2014 in Email Marketing, Marketing, Small Business | 1 comment

Engagement is the name of the game in the new millennium. It is all about networking and building relationships with your consumers with some form of continual contact. One of the best means of communication is by email. If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or...

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Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

By on Jan 19, 2014 in Email Marketing, Marketing | 2 comments

“What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. This is a...

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