Posts made in January, 2014

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

By on Jan 19, 2014 in Email Marketing, Marketing | 2 comments

“What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. This is a...

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Marketers and Big Data: The Evolving Relationship of Data Marketing

Marketers and Big Data: The Evolving Relationship of Data Marketing

By on Jan 19, 2014 in Data Marketing, Marketing | 0 comments

Everyone has experienced the effects of data mining, whether they realize it or not. Just think of the urban legend that says men are more likely to buy beer when they’re sent out for diapers. Customer data shows a strong correlation between the two products and as a result, an unnamed grocery store chain is alleged to sell diapers next to the beer aisle,...

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